Seamless Employee Onboarding
Creating a cohesive and connected onboarding ecosystem for both employees and employers!
Creating a cohesive and connected onboarding ecosystem for both employees and employers!
Case study is in progress! Please email at choudharyayush891@gmail.com for more details!
Many users do not know how to effectively share their fundraiser link, leading to fewer visitors and donations. Without clear guidance, shares are less successful, limiting the fundraiser’s reach and impact.
A link to the fundraiser is the most important aspect of a share. The link (fundraiser URL) is what enables viewers of a share to seamlessly visit GoFundMe and learn more about the fundraiser and ideally convert.
Guiding users on how to share the fundraiser link will significantly increase successful shares and the visitors per share for this method. The educational workflow will also benefit other upcoming projects that will need to utilize downloading of assets and uploading tutorials, such as image sharing and videos, meaning the project will make an even further impact down the line.
My role
Product Designer
Duration
7 weeks (7th July - 17th August)
Tools Used
Figma, Amplitude, Google Suite
MORE SAHRES = MORE DONATIONS = MORE TRANSECTION FEE / TIPS = MORE PROFIT
GoFundMe's design team is divided into 3 departments; I was part of the Amplification Team, which is responsible for taking an organizer’s fundraiser to as many people as possible. One direct way of achieving this is sharing the fundraiser with as many people as possible.
To conduct this study, we utilized a remote A/B testing approach, supplemented by the System Usability Scale (SUS) questionnaire and qualitative assessment.
To conduct this study, we utilized a remote A/B testing approach, supplemented by the System Usability Scale (SUS) questionnaire and qualitative assessment.
Inconsistent Flows
The user flows that took our users from their fundraiser page to any social media platform had multiple points of friction, which created drop-offs.
Balance between the users
We had 2 categories of users, power and inexperienced users and to come up with a way that teaches inexperienced users and does not create friction for a power user was challenging
Dependency on social media Platforms
We were completely dependent on the social media applications and the way they functioned and were constrained.
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